Pusonic: A Design Tribute to Ice Wine

A Sophisticated Packaging Design by Dongdao Team

Pusonic, a packaging design by the renowned Dongdao Team, pays homage to the exquisite art of producing ice wine. Inspired by the beauty of a snow-covered vineyard in winter, the designers sought to capture the essence of this unique winemaking process.

The concept behind Pusonic revolves around the solidification of water into ice, a crucial element in the production of ice wine. The linear patterns on the packaging are derived from delicate ice flowers, while the silver color symbolizes the purity and nobility associated with ice. By striking a balance between elegance and simplicity, Dongdao Team aimed to convey their deep appreciation for the natural purity and quality of ice wine.

The designers were captivated by the sight of grapes remaining on the vines until they freeze at subzero temperatures. The frozen grapes are then pressed, and fermentation occurs after the freezing process. This meticulous process gives rise to the sophisticated and pure nature of ice wine, which served as the inspiration for Pusonic.

Pusonic's unique properties lie in its ability to visually represent the essence of ice wine. The packaging captures the beauty of frozen water and the linear patterns found in ice flowers. The silver color adds a touch of nobility, reflecting the elegance and quality associated with ice wine. Dongdao Team's design stands out for its ability to convey the natural purity and exceptional characteristics of ice wine.

Pusonic was created in Beijing, China, where Dongdao Team meticulously crafted the packaging to reflect the essence of ice wine. The project showcases the team's dedication to creating designs that are not only visually stunning but also conceptually meaningful.

Recognized for its outstanding creativity and ingenuity, Pusonic was awarded the Bronze A' Design Award in the Packaging Design category in 2016. This prestigious accolade is bestowed upon designs that demonstrate exceptional technical and creative skills, contributing to improvements in quality of life and making a positive impact on the world.